Today we’re announcing the launch of the Alpy ChatGPT App — a native AI-powered ski rental assistant built directly into ChatGPT. Starting now, you can tell ChatGPT where you’re skiing, when you’re going, and what you need, and it will come back with real options from real shops at pre-booked prices. No switching tabs. No filling in forms. Just a conversation — and a booking.
Partner shops
Countries
Max savings vs. on-site
Bookings since 2009
How it works
The Alpy ChatGPT App lives natively inside ChatGPT, built on OpenAI’s Apps SDK. You don’t download anything extra — you just start a conversation. Tell the app what you need, and it searches our entire network in real time to find the best options for you.
Try something like this
“I need ski gear for two adults and a beginner kid in Zermatt in January, mid-range budget.”
The app responds with tailored equipment options, live availability, and side-by-side prices from local partner shops — all in the same chat window.
It works for any resort in our network, any group size, any skill level from first-timers to expert skiers, and any date range. Compare options, ask for advice, and confirm a booking — without ever leaving ChatGPT.
Why we built this
We’ve been in this business since 2006. For nearly 20 years, the friction points in ski rental have stayed stubbornly in place: clunky filter menus, duplicate tabs, static search results that don’t understand context. The core problem has always been that ski rental is a complex decision — resort, dates, group size, ability level, budget — and traditional search interfaces were never really designed for it.
AI changes that. When you can describe what you need in plain language and get back a smart, personalised response, the whole experience shifts. We’ve been watching the ChatGPT ecosystem closely since OpenAI launched its Apps SDK in late 2025, and we moved quickly to be the first major European ski rental brand to build a native app inside it.
For 18 years, our entire focus has been removing every unnecessary step between a skier and the perfect rental. The ChatGPT App is the natural next step in that journey — people are already using AI to plan every part of their trips, and now they can book their ski equipment in the same conversation
What the alpy.com app can do
- Natural language search by resort, dates, group size, skill level, and budget
- Real-time availability and price comparison across 1,150+ partner shops
- Savings of up to 65% compared to renting equipment on the mountain
- Equipment recommendations for all levels — first-timers to expert skiers
- Free cancellation until the day before pick-up
- Multilingual support across all our European markets
How to connect it — takes about 2 minutes, done once
Takes about 2 minutes. Once connected, the app stays linked to your ChatGPT account permanently — you’ll never need to do this again.
Get started
Choose how you use ChatGPT:
On a computer
- Go to chatgpt.com/apps in your browser
- Search Alpy in the search bar
- Click the Alpy.com result
- Press Connect — allow permissions if asked
- Press Start chat and describe your trip
⏰ If Start chat doesn’t appear after connecting, close the tab and reopen chatgpt.com/apps — it’ll be there.
On the app
- Open the ChatGPT app on your phone
- Tap the menu icon ☰ top left, then tap Apps
- Search Alpy and tap the result
- Tap Connect — allow permissions if asked
- Tap Start chat and describe your trip
⏰ If Start chat doesn’t appear after connecting, close the app fully and reopen it — it’ll be there.
FAQs:
Q: What is the Alpy ChatGPT App?
The Alpy ChatGPT App is an AI-powered ski rental assistant that lives natively inside ChatGPT. Built by Alpy.com — Europe’s leading online ski rental platform — it lets skiers search, compare, and book equipment across 1,150+ partner shops in 11 European countries, all through natural conversation. It launched in April 2026.
Q: How does the Alpy ChatGPT App work?
Open ChatGPT, access the Alpy app, and describe your trip in plain language — resort, dates, group size, budget. The app instantly returns tailored rental options from nearby partner shops. You can compare prices, ask follow-up questions, and complete your booking without ever leaving the conversation.
Q: Do I need a paid ChatGPT subscription to use it?
ChatGPT Apps are currently available to Plus, Pro, Business, Enterprise, and Edu subscribers. Free-tier access may be limited depending on OpenAI’s rollout. Alternatively, the full Alpy.com booking experience is always available without any subscription at alpy.com.
Q: Which ski resorts are covered?
The app covers hundreds of resorts across Austria, France, Switzerland, Italy, Germany, Andorra, and the Pyrenees — including Zermatt, Verbier, St. Anton, Courchevel, and Kitzbühel, among many others. If Alpy.com has a partner shop near your resort, the app can book it.
Q: Is it safe to book through an AI app?
Completely. The Alpy ChatGPT App is an official product by Alpy.com, a company with 18 years of operation and over 1.2 million bookings processed. ChatGPT handles the conversation — all payments and booking management run through Alpy.com’s secure, established platform.
Q: How is this different from searching Google for ski rentals?
Google returns a list of links. The Alpy ChatGPT App returns a conversation. Describe your trip once, get curated options immediately, adjust on the fly, and book — all in one place. No tab-switching, no manual price comparisons, no repetitive form filling.
Q: Is it useful for first-time skiers?
Especially so. Beginners can ask the app questions like “what skis do I need as a complete beginner?” or “do I need to rent a helmet?” and get clear, straightforward guidance. It removes the intimidation of facing unfamiliar equipment choices at a rental counter on arrival day.
A bit about us
Alpy.com started life in 2006 as ALPINRESORTS.com in Austria. We rebranded in September 2025, but the mission has stayed exactly the same: make ski equipment rental seamless, affordable, and stress-free for every kind of skier. Since 2009 we’ve processed over 1.2 million bookings across Austria, France, Switzerland, Italy, and seven more European ski markets. This ChatGPT App is the next chapter.
Ready to try it? Open ChatGPT and book your ski gear in minutes — no forms, no phone calls.
Questions? Visit alpy.com
